TureDish focus on the field of ready to eat, focusing on "healthy tables" and "making light food more powerful" as Slogan, focusing on the new generation of people's demands for fitness supplements, daily diet, creative food and other new scenarios, and bringing a new lifestyle to the young generation.
TureDish hope to bring consumers a relaxed and high-quality ready to eat experience. Taking "Light Kitchen" as the packaging design inspiration, we present each product packaging in the form of "menu" labels, allowing TureDish to create their own light food recipes in the light kitchen.
轻厨专注于即食领域，以“健康餐桌”为核心，以“让轻食更有力量”为Slogan，聚焦新世代人群对健身补充、日常饮食、创意美食等多场景新需求，为年轻一代带来全新生活方式。
轻厨希望给消费者带来轻松高品质的即食体验，我们以“轻食厨房”作为包装设计灵感，将每款产品包装以“菜单”的标签形式进行呈现，让轻厨生活家们在轻食厨房中创作自己的轻食菜谱。
Taking "Urban Mobile Kitchen" as the brand concept, the design adopts the form of a recipe. The upper half of the recipe is solid color, echoing the taste of the product and highlighting the selling point information. The lower half is different texture patterns, representing the part where consumers can DIY when experiencing the product.
以“城市移动厨房”作为品牌概念，设计形式上运用菜谱的形式，菜谱的上半部分是纯色，呼应产品口味，凸显产品卖点信息，下半部分是不同的纹理图案，代表消费者体验产品时可以进行DIY的部分。
